Bridget is a project manager for a tech company called Qstream. Her role is essentially to create a strategy to implement technology that has already been purchased in a way that best meets the business needs of the client. She is not in a sales role.
However, Bridget sees her main purpose as doing whatever she can to best meet the needs of the client. In other words, she is “customer purposed.”
Because Bridget is customer purposed, she tends to go well beyond the requirements of her role. For instance, with a recent client, she spent a significant amount of time talking with people throughout organizations, working to uncover needs and thinking of ways to help.
The business results of her efforts to serve are striking. This particular account has grown from $25k to $1.5 million in two years.
What could your organization achieve if it was full of people like Bridget?
I recently had the pleasure of chatting with Scott Edinger. Scott is the author of a new book called, The Hidden Leader, in which he offers proven ideas for building a culture that has more people like Bridget. The core idea I took away from our conversation is that a culture full of people like Bridget starts at the top with leaders who are more like Bridget.
When leaders consistently exemplify a few key traits it becomes much easier to find the hidden “Bridgets” within an organization because the leaders are more aware of what the key traits look like. Perhaps more important, when leaders consistently exemplify those key traits, they create an environment where the hidden “Bridgets” feel more comfortable behaving in ways aligned with these traits, and people who aren’t naturally like Bridget are more likely to become more like her.
Below are two of the key traits Scott mentioned.
This article was originally published in the Huffington Post. To continue reading, please click here.
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