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Fire Evil Customers – Idea #25 of 101 Ways to Better Serve Team Members

Evil customer

Does your organization ever deal with a customer or member who is just a royal pain in your backside?

The answer, of course, is most likely, “Yes!” We all encounter customers or members who make unreasonable demands, complain about everything, or perhaps even verbally attack our team members.

We can offer our team members a tremendous service by firing those types of customers. We just kindly inform the customer that we don’t feel we’re the best fit for them, and politely refer them to some other organizations that could help them meet their needs (perhaps to one of our competitors).

This can benefit the entire organization in big ways.

It can be a little scary to fire a customer that seems to be a significant source of revenue. However, in many cases, these customers who wreak emotional havoc for our team members aren’t as valuable as we may think.

These customers probably don’t generate any referrals for us. According to the Pareto principle, these customers probably account for the vast majority of time spent dealing with complaints, and they cost us productivity by emotionally draining our team members.

Compare that to our best customers. The customers who are well-aligned with our core values and who are so pleasant to work with that they likely energize our team members. These customers are also most likely referring new business to us. Thus, these customers are significantly more valuable to us than what we can measure just in terms of the revenue they provide us directly.

With whom would you rather spend more time and energy?

Clearly, our time is much better invested with the positive customers than with negative ones. A simple way to spend more time with the 20% of our customers who are likely producing 80% of our results (Pareto principle again) is to kindly fire the 20% of our customers who are producing 80% of the customer-related problems we deal with.

Another benefit of being open to some variation of this idea is that it can send a powerful message to team members about how much we care about them.

Imagine that we have verified that a customer has been terrorizing a couple of our team members with irrational, unreasonable demands, and emotional attacks. Instead of asking our team members to suck it up and appease that customer, imagine that we instead speak with the customer, apologize for any difficulties they encountered while working with our team members, and kindly and politely let them know that we’re not the best fit for them and refer them to someone else.

The message to our team members is clear: we value you more than we do the revenue from a customer who is unhealthy for you and our organization.

This can clearly be tied back to bottom-line results using the logic above. And, another bottom-line benefit is that we may just retain a talented, valuable team member who might have left if they had to keep working with a demoralizing customer. Reducing turnover can have a huge impact on the P&L.

Perhaps more important, though, we may be truly serving both the former customer and our team members. We may refer the customer to someone who is truly a better fit. And, we are certainly creating the conditions for greater happiness for all involved, and stronger personal relationships with team members, which makes coming to work each day much more fulfilling.

Is this something you have tried with your team?

I would love to hear your thoughts on this approach.

Please leave a comment if you’d like to share.


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Encourage People to Apply Elsewhere – Idea # 24 of 101 Ways to Better Serve Team Members


In February, I wrote a blog post about an inspiring metric for leadership success: the growth of the people on our teams.  A simple, yet powerful way to demonstrate to our team members that we are completely committed to their growth is to encourage them to apply elsewhere once per year.

At first glance, this may seem like a terrible thing to do.  It may sound as though we’re sending a message to our team members that we are no longer satisfied with their work.

But this suggestion for encouraging people to apply elsewhere is offered in a completely different context.  That context is a commitment to what’s best for the people on our teams.

When we encourage a team member to apply elsewhere, we frame the suggestion by stating that we are completely satisfied with the work of that team member and that because we are so committed to her or his growth we think it would be a good idea for her or him to explore, once per year, positions that might provide new growth opportunities than we might not be able to provide.

Think about the message that this sends to a team member.  She knows that we truly care about her.

Think about how much trust is established with the team member.  He knows that he can be open and candid about anything, even applying for a new position, without fear of reprisal.

In addition to sending these extremely positive messages to team members – messages that boost innovation, engagement, and productivity – the outcomes of the endeavor are ultimately all positive.

The first possible outcome is that the team member discovers a new position that does in fact offer greater growth opportunities than we can provide.  Although this does create the short-term problem of losing a team member and having to replace her, the upside is much bigger.

The increased engagement we see from all of our team members while they are with us should far outweigh the cost of some occasional turnover.  Also, the goodwill that is created with the team member will likely lead to having some great potential team members referred to us in the future.  And, perhaps most important, it feels great to put people ahead of short-term numbers and it’s simply the right thing to do.

The second possible outcome is that the team member goes out and interviews at another organization or two and realizes that he’s actually got it very good right where is, with our organization.  With this outcome, we realize all of the benefits mentioned above and we get to keep our valued team member.  That team member will also likely be even more engaged and loyal than ever before.

Is this something you have tried with your team?

I would love to hear your thoughts on this approach.

Please leave a comment if you’d like to share.


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Why You Should Train for Empathy, and How to Do It – Idea # 23 of 101 Ways to Better Serve Team Members


Empathy is a word that is being brought up in the context of business a lot these days.  In fact, I just did a Google search for “empathy and business” and noticed that there were almost 30 million results.

But doesn’t empathy fall into that “touchy feely” category that is more relevant to personal relationships than to business relationships?

Although many people still seem to feel that way, I believe empathy is one of the most crucial skills we can possess for professional success, especially as leaders.  I’m not alone.

Here are a few of the titles of articles that come up on the first page of the Google search for “empathy and business”:

Although there are many reasons why empathy is so important, the overarching reason is quite simple: ultimately, everything in business comes down to relationships.

An organization comprised of people who are ineffective at creating and sustaining healthy relationships with the end customer will eventually fail.  Conversely, an organization comprised of people who are highly effective at creating and sustaining healthy relationships – with both internal and external customers – has a tremendous competitive advantage.

Empathy is one of the core elements of those relationships so crucial for success.  In order to connect with people at the human level, we need to be able to understand the perspectives, emotions, and motivations of others.

Fortunately, we don’t need to be born with high levels of empathy to excel in this area.  Empathy is something we can train to develop.  By actually practicing empathetic skills, we can change our brains in ways that allow us to be more empathetic in the future.

Training for Empathy

Some of the tools we can employ to develop our empathy skills include the following:

  • Try to be really curious about other people, imagining what might be going in their lives
  • Take time to consider what we have in common with people and pay more attention to that, instead of focusing on what makes us different
  • During conversation, try to ask more questions and spend more time listening

Mindfulness training is also a powerful tool for developing empathy.  Research in neuroscience suggests that the insula is an area of the brain that is very important for empathy.  Some studies have also shown that intermediate level practitioners of mindfulness have thicker insula compared to matched controls, suggesting that mindfulness training significantly changes the brain in ways that improve empathy.

Behavioral studies have shown similar findings.  For example, in a study conducted by Paul Condon and Dave DeSteno of Northeastern University, and Gaelle Desbordes of Massachusetts General Hospital, the research team sent a group of people to an eight-week mindfulness training course.  Afterwards, they tested the people who received the mindfulness training versus people who had no mindfulness training.

Each subject was tested to see how they responded when a woman on crutches wearing a medical boot, who gave visible and audible signals of being in pain, entered a waiting room with only three chairs in it.  The test subject sat in one of the chairs, and the other two chairs were occupied by two members of the research team who were not going to give up their seat.

Only 16% of the members of the control group gave up their seats for the woman on crutches.  However, 50% of the members of the test group gave up their seats.  The study suggests that only eight weeks of mindfulness training is enough to significantly increase our ability to empathize with another person.

Because the insula is also associated with self-awareness, to exercise that part of the brain we should make the effort to be more aware of our bodies during daily activities and take some time each day to be still, making the effort to maintain awareness of the body without being distracted by thinking.  An excellent exercise for improving such body awareness is the body scan.

For those of us who would like to take our empathy training to an even higher level, we could practice a kindness mediation whenever we’re sitting still and waiting for a minutes, especially during any time dedicated to intentional sitting still practice.

I like to practice a variation of a kindness meditation in public places.  I take a moment to be aware of my own mind and body, allowing the mind to settle a bit.  Then, I take a look at person to remember her/his face, look away (so she/he doesn’t think I’m stalking her/him), and send her/him well wishes and the energy of kindness for a few breaths.  Depending on how much time I have between worldly tasks I need to accomplish, I may choose few people to practice with.

This is not only a way to develop the empathy that makes us more successful as leaders and in business, it is a wonderful way to experience a few moments of joy during what would normally be rather mundane, or even anxiety-producing moments.


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Be A “Don’t Knower”, Eileen Fisher Style – Idea # 22 of 101 Ways to Better Serve Team Members

eileen fisher

After finishing college at the University of Iowa, Eileen Fisher moved to New York City and bounced around between a couple of jobs before working for a Japanese graphic designer.

She had many Japanese clients, and visited Japan frequently. While there, she noticed the simple and elegant beauty of the Kimono. This gave her a flash of inspiration.

She had always loathed getting dressed. As a woman, this was a rather arduous chore compared to how men get dressed. She had a vision of clothes that were made of simple shapes that were easy to coordinate, like men’s attire, but were also elegant and comfortable.

In 1984, at the age of 34, she decided that she was going to start a clothing business based on her vision. There were two significant obstacles, however. She didn’t know how to sew, nor did she know anything about business.

She believed in her vision, though, and soon discovered that her designs really appealed to people. The first four simple shapes she created generated $3,000 worth of orders at the Boutique Show she was encouraged to attend. Based on that success, she expanded her line a bit to eight pieces and generated $40,000 in orders at the second show she attended.

Although Fisher’s innovative designs clearly played a large role in the success of her company, she mentioned to me another key element of her success when we spoke recently in Washington, D.C. It turns out that her greatest obstacles were actually her greatest strengths.

“I’ve always been a ‘don’t knower’,” she said. “I’ve always been very comfortable saying, ‘I don’t know.’ As a result, there’s a sense of openness. When you don’t know and you’re really listening intently, people want to help you. They want to share.”

As the company was first getting started, Fisher’s “don’t know” approach allowed her to get great advice, for free, from many experts and successful business leaders. The help she received was instrumental in helping her get her business off of the ground.

Today, Eileen Fisher, Inc. employs over 1,100 people, has over 60 retail stores, and will likely generate over $300 million dollars in revenue in 2015.

This story was originally posted with the Huffington Post.  To continue reading, please click here.


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Image Credit – Matt Dunham – Shared unaltered per this license

Powerful Posture – Idea # 21 of 101 Ways to Better Serve Team Members


As leaders, whether or not we have titles, we affect the emotional states of the people around us.  An important way to serve team members is to consistently project positive emotions and thereby help others consistently register more positive emotions.

A very easy way to help improve our emotional state is to have good posture.  Good posture has one of the highest returns on investment of any simple leadership hacks.  Compared to the effort required to make the change, the payoff is tremendous.

Good posture improves our energy levels, brain function, and personal image, while simultaneously reducing stress.

Although in the short term it seems a lot easier to slouch, it actually takes a lot more energy to slouch than it does to have good posture.  This is because when our spine is erect, we’re only using a few small muscles to keep it erect and the weight of our upper body is supported by the spine itself.  We’re using bone instead of muscle.

One of the effects of having good posture is deeper breathing.  Try slouching for a second and notice how you breathe.  It’s shallow and mostly in the chest, right?

Now try sitting with good posture.  Although the spine isn’t rigid, it should feel as though a string is pulling us up by the crown of our head, and there should be a natural curve in the lower back.  Notice how with good posture we naturally breathe more deeply.  The breath originates in the belly and we take in a lot more air.

Breathing more deeply results in many health benefits, but I’d like to focus on three.  First, breathing more deeply results in more energy as the body gets more oxygen.  Second, because the brain is getting more oxygen, we are able to think better.  Third, when we breathe into the belly, we stimulate the vagus nerve, which counteracts stress by helping to activate the parasympathetic nervous system.

Another effect of good posture is having shoulders that hang more naturally.  This helps us prevent tension in the neck and shoulders, which is where many of us hold a lot of tension, especially if we sit a lot during the day.

If you are practicing mindfulness (I hope you are), good posture has positive effects on that as well.  When we slouch, we are much more likely to be pulled into our thoughts and emotions.  It is much easier to be aware of our thinking and emotions when we have good posture.  Mindfulness also has a positive effect on posture, as we are much more likely to be aware of our posture if our practice of mindfulness in activity is solid.

Yet another effect of good posture is increased feelings of self confidence and appearing more confident and more attractive to the people around us (don’t team members deserve to have an attractive, confident leader?).  You can observe this quite readily both in yourself and others.  How do feel when you’re slouched?  How do you feel when you stand or sit up straight for 30 seconds or so?  How do you perceive others who are slouched versus those who walk, stand, and sit with good posture?

Stand Up!

If you spend a lot of time at a desk, the easiest way to immediately improve your posture during much of your day is to stand up.  It is almost impossible to stand for very long with bad posture, so this simple move essentially forces us to have good posture.

This doesn’t necessarily require an investment in a fancy standing desk or treadmill desk.  In my home office I simply put my laptop on top of a box that elevates the keyboard and mouse to about elbow level.  This is not only inexpensive and instant, it also made it easy to switch between standing and sitting when I first started standing while working. (Here are some other ways to make your own standing desk.)

Working at a standing desk helps us realize the benefits of good posture mentioned above and therefore better serve our teams.  Spending less time sitting also helps us in several others ways.

Prolonged sitting is now considered by many health experts to be as harmful as smoking.  Too much time sitting is linked to increased risk of certain types of cancer, increased risk of heart disease, obesity, and type 2 diabetes, and even higher risk of depression.

As Dr. James Levine, director of the Mayo Clinic-Arizona State University Obesity Solutions Initiative, was quoted saying in an interview with the Los Angeles Times, “Sitting is more dangerous than smoking, kills more people than HIV, and is more treacherous than parachuting.  We are sitting ourselves to death.”

Taking Action

In addition to committing to working at a standing desk and sitting, standing, and walking with good posture, you might find it helpful to set some reminders for yourself regarding having good posture, and/or to tell someone that you are working on having better posture so that person can help remind you when you’re slouching.

I’d also like to hear any creative ideas you may have for incorporating good posture into our daily lives.


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Boost Sales: Be An Example Of Service – Idea # 20 of 101 Ways to Better Serve Team Members

example of service

Bridget is a project manager for a tech company called Qstream. Her role is essentially to create a strategy to implement technology that has already been purchased in a way that best meets the business needs of the client. She is not in a sales role.

However, Bridget sees her main purpose as doing whatever she can to best meet the needs of the client. In other words, she is “customer purposed.”

Because Bridget is customer purposed, she tends to go well beyond the requirements of her role. For instance, with a recent client, she spent a significant amount of time talking with people throughout organizations, working to uncover needs and thinking of ways to help.

The business results of her efforts to serve are striking. This particular account has grown from $25k to $1.5 million in two years.

What could your organization achieve if it was full of people like Bridget?

I recently had the pleasure of chatting with Scott Edinger. Scott is the author of a new book called, The Hidden Leader, in which he offers proven ideas for building a culture that has more people like Bridget. The core idea I took away from our conversation is that a culture full of people like Bridget starts at the top with leaders who are more like Bridget.

When leaders consistently exemplify a few key traits it becomes much easier to find the hidden “Bridgets” within an organization because the leaders are more aware of what the key traits look like. Perhaps more important, when leaders consistently exemplify those key traits, they create an environment where the hidden “Bridgets” feel more comfortable behaving in ways aligned with these traits, and people who aren’t naturally like Bridget are more likely to become more like her.

Below are two of the key traits Scott mentioned.

This article was originally published in the Huffington Post.  To continue reading, please click here.


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Encourage “Special” Projects – Idea # 19 of 101 Ways to Better Serve Team Members

unusual talent

This week my wife, Leah, will be honored as the recipient of the Award for Creative Expression of Human Values in Neurology by the American Academy of Neurology (AAN) at their annual conference.  She’s receiving the award as a result of an excellent poem she wrote, which was published in Neurology, a prestigious journal of the AAN.

Leah is quite an amazing woman.  As a medical doctor of neurology, one would assume that she is very well educated, which she is.  In addition to her MD degree, she has also completed a master’s degree program at Oxford University, as well as a fellowship in behavioral neurology, and she is currently working on a master’s degree in public health (she says she’s done after this).

It’s not her education alone that makes her amazing, though.  Although the list of what does make here amazing is very long, most relevant to this article are her talents.  She plays tennis quite well, she knits very well, she sings in the church choir, she draws and paints very well, and she’s skilled as a coxswain in the sport of rowing.  Also, as mentioned at the start of this article, she writes award-winning poetry in her spare time.

One day I was reflecting on all the things she does well, and it occurred to me that this may help explain why Leah is also an excellent doctor, who is building a reputation for being as skilled at working with challenging diagnoses as she is at interacting with patients in a way that helps them feel truly heard and cared for.

As I reflected on Leah’s many talents, it occurred to me that many people who are highly skilled at one thing, or perhaps even world class at one thing, are often highly skilled in other areas as well.  Some of these well-known people include:

  • Steve Martin – A talented comedian and actor who has also been nominated for Grammy Awards for his skill as a banjo player
  • Gina Davis – A talented actress who also almost made the US Olympic Team for the 2000 summer games with her skill in archery
  • Paul Robeson – A talented singer and actor who was also a professional athlete, writer, multi-lingual orator, and lawyer
  • Albert Schweitzer – A musician, theologian, physician, philosopher, peace activist, and humanitarian who won the Nobel Prize in 1952

and, perhaps the most renowned of all multi-talented people,

  • Benjamin Franklin – As written on his Wikipedia page, “A leading author, printer, political theorist, politician, postmaster, scientist, inventor, civic activist, statesman, and diplomat.”

Boosting Both Engagement and Creativity

Some other notable names on the list of multi-talented people are Leonardo Da Vinci, Isaac Asimov, Isaac Newton, Thomas Jefferson, and Aristotle.  Each of these people had something in common besides being polymaths – they were all highly creative and they were innovators.

It seems that creativity is enhanced significantly when people are involved in a variety of unrelated activities.  Perhaps this allows different parts of the brain to activate and help a person make connections that other people don’t make.

A wonderful way to serve team members is to create an environment similar to what the notable polymaths above must have had.  We can do this by allowing people some time to combine their natural passions and talents with their work.  This clearly makes work more fun and boosts engagement, but it can also enhance creativity and the propensity for innovation.

One simple way to create a more stimulating environment would be to give team members some “flex time.”  Google has led the way with this idea, offering employees as much as 20% of their paid time to work on any project that interests them that is not in their job description.  Many of Google’s innovations have been borne as a result of pet projects started during flex time.

What are some ways you could allow team members to combine their passions and talents with their work?


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Drop Your Agenda – Idea # 18 of 101 Ways to Better Serve Team Members

no agenda

Often times, I find myself heading into a meeting with other people with a very fixed agenda regarding what I’d like to see accomplished as a result of the meeting and, in many cases, ideas for how to achieve that goal.

I’m much more aware of this tendency than I used to be, but I still catch myself attaching to my agenda.  This can be quite problematic.  During team meetings, attaching to an agenda can close us down to the ideas of others, limiting the possibilities of what we can achieve.

However, creating as much space as possible for building a shared vision of the future fuels engagement around that vision, and increases and leverages the intelligence of the team.  Allowing team members to come up with their own solutions for how to achieve the shared vision further increases buy in, engagement, and accountability.

Of course, when meeting with a team, it is useful to have a reason for meeting in most cases.  In fact, it seems that many organizations have too many meetings without clearly defined objectives, and end up wasting a lot of time as a result.

What I am working on, and what I believe would be of great benefit to other leaders, is to:

  1. Drop my agenda for how we accomplish a goal
  2. Have more one-on-one meetings with no agenda whatsoever

Letting Go of the “How”

I’m working to be better at dropping my agenda for how a goal is accomplished.  One of the key traits I’ve noticed in the most successful leaders over the long term is that they are extremely comfortable creating a shared idea of “what” needs be done, and leaving the “how” completely up to the team member.

As I mentioned above, the results are higher levels of engagement and accountability, and also higher levels of fulfillment.  People tend to enjoy work much more when they have a greater sense of autonomy.

Meeting Just to Meet

My natural tendency for arranging a meeting with someone is to only arrange meetings when there is a clear idea of what we will get done as a result of the meeting.  I realize more and more, however, that although “getting things done,” is certainly important, it is not as important as developing and strengthening relationships with people.

I’ve noticed that life is certainly more fulfilling when I put people ahead of worldly accomplishment.  This also tends to be a more effective way, especially over the long term, to achieve worldly goals.  Nothing can be accomplished without the help of others.  No business survives without happy, loyal customers, and it’s almost impossible to keep happy loyal customers without happy, loyal employees.  We can’t even bring a strategy to life without people executing it.

Although I’m aware that building better bonds with people is certainly an important element of effective leadership, my goal in taking more time to meet with people just to meet is simply to enjoy connecting with another person in a purely human sense.  There is no agenda other than to simply be there as a friend and share time in a way that has nothing to do with work.

I don’t know if there is a magic ratio of how many purely personal meetings we need to have to counterbalance the work-related meetings.  (Do you know of such a ratio?  If so, please let me know.)  I think it’s important to just start somewhere, though, so I try to have such a connection with team members at least once every two weeks, and more often if there is something going on in a team member’s personal life that is challenging.

How often do you schedule one-on-one meetings with team members, or a group meeting, where there is no agenda other than to have a shared experience as human beings?


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Be A Healthy Device User – Idea # 17 of 101 Ways to Better Serve Team Members

Healthy smart phone use


It’s 10:00 p.m. and, trying to adhere to your New Year’s resolution to get more sleep (likely inspired by Arianna Huffington’s book, Thrive), you’re getting into bed with the intention of going to sleep.

You set the alarm on your smart phone for 5:30 a.m. so you can adhere to your other New Year’s resolution to exercise each morning before starting work. Just as you reach from your bed to place your phone on the nightstand, you hear that “ding” or “dong” or some other sound that lets you know you’ve got an e-mail.

You know you’re expected to respond to work e-mails as quickly as possible so you check to see if it’s from work. It is. And, it’s annoying.

You calm down a bit, apply the necessary thought work to reply appropriately and hit “reply all.” For the next one and one-half hours you hear lots of “dings” and “dongs” as the conversation grows in intensity and finally winds down close to midnight. By the time you settle down from thinking about the conversation and getting over how annoyed you feel, it’s almost 1:00 in the morning.

Has something like this ever happened to you?

If you have a management role, have you ever created such a situation for team members?

As leaders, a simple way to show team members that we care about them is to allow their time away from work to actually be time away from work. We should allow people to have social lives and family lives that are made more rich by being free from having to do, or even think about, work.

This is actually a win-win for both team members and the organization. There is a large body of research suggesting that allowing people to relax when they’re away from work boosts productivity during working hours.

Those of us who realize that effectively serving and caring for team members is essential for long-term, sustainable performance certainly want to allow team members to completely unplug while they’re away from work. However, actually doing this can be very challenging.

This article was originally published in the Huffington Post.  To continue reading, please click here.


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The Power of Asking Team Members How Well You Love Them – Idea # 16 of 101 Ways to Better Serve Team Members

lazy kangaroo

As leaders, we are usually required to give feedback to our team members on a regular basis. But it can often be challenging to get the feedback we need to grow. The more senior our position, the more challenging it can be to get feedback.

Of course, most of us receive lots of feedback from our direct supervisors about how we’re performing. This feedback is crucial for ensuring that we’re on track to leading our team to achieve the goals that are important to our organizations.

Just as important, and perhaps even more so over the long-term, is to get feedback from our team members on how we’re doing as leaders.

In many cases, especially in organizations in which senior leadership “manages by the numbers,” by the time we get feedback from our supervisors it’s very difficult to get things back on track. If we’re told that we’re not achieving the numbers we need to achieve, it’s because we haven’t created and sustained a team culture that allows the members of our team to thrive.

By the time the effects of an average or poor team culture can be seen in the numbers, transforming the culture might be a significant challenge. It could take a long time to reestablish trust, communication, and the positive emotional climate that is essential for sustainable performance.

A simple way to avoid this fate is to regularly request anonymous (whenever possible) feedback from our direct reports regarding how well we are serving and caring for the members of our teams and living the core values of our organizations.

This is a great way, in and of itself, to serve the members of the teams we lead.

By simply asking for feedback about how well we are serving and caring for team members and living the values, we send the message that we care about our team members and about living our core values. If we take action on the feedback we receive, it sends an even stronger message communicating that we truly care about these essential aspects of effective leadership.

Below are the questions I ask to get feedback on how well I’m serving and caring for team members and living our core values.  Essentially, I’m asking, “How well do I love you?”

How often do you ask for feedback?

What are the questions you ask?

I’d love to hear your thoughts in the comments.

Team Survey
Please rate Matt on a scale of 1-5 regarding how often he exhibits the behaviors questioned below. The questions are organized via our core values.

1 = Never

2 = Rarely

3 = Sometimes

4 = Often

5 = Consistently

Serving the Greater Good: Our focus is serving the greater good, not accumulating wealth. We use revenue not as a means to accumulate wealth and possessions, but as a way to meet our basic needs and make a greater impact in the world. We believe that we can realize extraordinary business outcomes and a more fulfilling life by focusing on making the greatest positive impact on the people around us and on the world in general.

1. How often does Matt prioritize applying business revenue to growing the impact of our company ahead of applying it for personal gain?

Long-term Success: We are focused on building a sustainable organization that will be able to serve the greater good for many years. Although we set and pay attention to short-term goals and metrics, we do not allow short-term goals and metrics to take precedence of over long-term success.

2. How often does Matt prioritize the long-term success of the company over short-term wins?

People First: All business success is dependent upon people and healthy relationships with people inside our organization, as well as customers, vendors, our community, and other organizations doing similar work. We aspire to always put people ahead of short-term wins, and to treat all people with respect, kindness, and compassion. We look to create win-win solutions at all times.

3. How often does Matt treat you with respect?

4. How often does Matt treat you with kindness?

5. How often does Matt offer you compassion?

6. How often does Matt look to create win-win solutions for clients?

7. How often does Matt look to create win-win solutions for you and the organization?

8. How often does Matt consider and care about your legitimate needs?

Excellence: Motivated by our aspiration to be of greatest service to others, we aspire to grow each and every day both personally and professionally. We believe that if something is worth doing, it is worth doing well, so we aspire to maintain a high standard of excellence in all that we do.

9. How often does Matt inspire you to purse excellence in all that you do?

10. How often does Matt set clear expectations for tasks?

11. How often does Matt clearly define what success looks like?

12. How often does Matt ensure that you have everything you need to complete tasks?

Happiness: We believe that our own happiness is a powerful tool for serving both ourselves and others. We aspire to develop true happiness, which is not dependent upon external factors like money, fame, power, possessions, or entertainment. We aspire to spend adequate time nourishing true happiness.

13. How often does Matt make you feel as though your happiness is important to him?

Right Speech: We understand that without open, honest, helpful communication, trust cannot exist. Without trust, success is not possible. We aspire to maintain strong, healthy lines of communication.

14. How often does Matt make you feel truly heard?

15. How often is Matt’s communication internal to the organization completely open?

16. How often is Matt’s communication external to the organization completely open?

17. How often is Matt’s communication completely honest, even at the most subtle levels, internal to the organization?

18. How often is Matt’s communication completely honest, even at the most subtle levels, external to the organization?

19. How often is Matt’s communication kind and helpful internal to the organization?

20. How often is Matt’s communication kind and helpful external to the organization?


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